FAST Z14
Expert Class
Posts: 184
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posted January 23, 2013 03:28 AM
Glad I am on a green bike - Suzuki leaves Europe.
Suzuki leaves Europe.
Suzuki has shut its Spanish factory and completely withdraws from European bike manufacturing. Just read this article in our local bike mag.
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FOLY HUCK
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BobC

Pro
Posts: 1736
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posted January 23, 2013 05:58 AM
Don't be glad you're on a green bike. If Suzuki have shut their Spanish factory, which made small bikes and scooters, it means that all the other manufacturers are affected by the economic downturn too.
I know that in the UK Suzuki suffered a 24% reduction in large bike sales compared to last year. BMW reported a good year and Triumph are ok but the other big manufacturers are suffering.
I played a marketing game against a computer when I was on a course a few years ago. It simulated an economic downturn and we played the part of retailers. What happened was the premium end of the market survived, the cheap end survived and everyone else fell down the hole in the middle. I think that's what is happening for-real today.
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Candy Thunder Blue 2006 ZZR1400
Stock wheelbase
Max: 205.4 mph in 1.25 miles
2012 ZZR1400 in Golden Blazed Green
Brock CT Full System. etc
Max: 203.1 in 1 mile (so far)
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oldkawboy

Needs a job
Posts: 2125
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posted January 23, 2013 06:39 AM
That makes sense Bob, in this country the folks who don't want to work survive & the rich people survive but the one's in the middle are falling down that same hole.
Dan
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shawnski

Pro
Posts: 1809
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posted January 23, 2013 07:26 AM
Edited By: shawnski on 23 Jan 2013 16:42
As I said before the big hype of high performance bikes because of high prices and lack of sales is over... It is sad but getting to be true...keep your ZX14s and busas in good shape because it will worth a lot more money in few more years..
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SteveWFL

Moderator
Posts: 27920
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posted January 23, 2013 07:53 AM
quote: That makes sense Bob, in this country the folks who don't want to work survive & the rich people survive but the one's in the middle are falling down that same hole.
Dan
^^^^^^^ that
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2010 Concours14
'08 R1 YAMAHA
ZX14 gone!
CBR600RR track bike
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madnessracing

Pro
Vmax and Busa Beater
Posts: 1140
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posted January 23, 2013 10:26 AM
Kawasaki put them out of the market and is gonna make more sells now!!
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Shorty's Performance
Team Madness Racing
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CajunBoyz

Zone Head
Posts: 702
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posted January 23, 2013 09:40 PM
quote: Kawasaki put them out of the market and is gonna make more sells now!!
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"Cajun Boyz with Bad Ass Toys"
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FAST Z14
Expert Class
Posts: 184
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posted January 24, 2013 01:54 AM
quote: Don't be glad you're on a green bike. If Suzuki have shut their Spanish factory, which made small bikes and scooters, it means that all the other manufacturers are affected by the economic downturn too.
I know that in the UK Suzuki suffered a 24% reduction in large bike sales compared to last year. BMW reported a good year and Triumph are ok but the other big manufacturers are suffering.
I played a marketing game against a computer when I was on a course a few years ago. It simulated an economic downturn and we played the part of retailers. What happened was the premium end of the market survived, the cheap end survived and everyone else fell down the hole in the middle. I think that's what is happening for-real today.
I hear you BobC but I think Kawi must be doing better than Suz & Yamaha, Kawi are pumping out new models like nobody else, my point is if a company is struggling financialy this wont be the case. Remember when the Zx14R was launched in the USA one of the top guys at Kawi said they are going for total domination in the market. Kawasaki motorcycles Japan has the backing of Kawasaki Heavy Industries. So Bob I am glad I am on a Green Zx14R and not a Busa hehehe.
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FOLY HUCK
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zixxer14

Pro
Damn that was Quick
Posts: 1233
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posted January 24, 2013 06:11 AM
It's always a sad day whenever we lose a motorcycle manufacturer. The innovation from competition drives the market to bigger & better things. Losing one only hurts all of us. Look at all the bikes gone forever from the british era. They fueled an entire generation to ride.
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BobC

Pro
Posts: 1736
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posted January 24, 2013 06:43 AM
quote:
I hear you BobC but I think Kawi must be doing better than Suz & Yamaha, Kawi are pumping out new models like nobody else.......I am glad I am on a Green Zx14R and not a Busa hehehe.
It's a bit like a game of poker though, those with a big pile of cash can up the stakes and those without throw in their hand.
Out of the big four Japanese bike makers Suzuki is alone in not having an industrial giant for backing. I don't think any of them are exactly profitable at the moment.
I'm glad I'm on a Green ZX-14R too but that's just because they're the best.
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Candy Thunder Blue 2006 ZZR1400
Stock wheelbase
Max: 205.4 mph in 1.25 miles
2012 ZZR1400 in Golden Blazed Green
Brock CT Full System. etc
Max: 203.1 in 1 mile (so far)
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