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posted January 24, 2006 08:28 AM
Harley-Davidson Named Official Motorcycle of NHRA
 Harley-Davidson plans interactive display, motorcycle drawings and more in NHRA "Nitro Alley"
In a landmark announcement, Harley-Davidson, the only major U.S.-based manufacturer of motorcycles, has signed an exclusive, multi-tiered sponsorship package with NHRA that includes designation as the Official Motorcycle of NHRA, title sponsorship of the popular NHRA Sportsman Motorcycle Series and an extraordinary promotion that will provide NHRA fans the chance to win Harley-Davidson motorcycles, it was announced today by officials of the world's largest motorsports organization.
In the multi-year agreement, the first of its kind for Harley-Davidson, the official status provides Harley-Davidson the opportunity to utilize the NHRA logo in advertising and promotional campaigns. Through the official program, Harley-Davidson also will receive signage at all national events, and will be featured in many NHRA-driven marketing initiatives.
A cornerstone of the Harley-Davidson program will be the introduction of an interactive display in NHRA's "Nitro Alley" which will allow fans to get a taste of the Harley-Davidson experience through engaging product displays, racing and technical seminars and a special dyno-drag racing simulator using V-Rod motorcycles.
NHRA will execute a unique promotion where a Harley-Davidson motorcycle will be given away at 15 different NHRA POWERade Drag Racing Series events. A grand prize motorcycle will also be presented to a lucky fan culminating an overall national drawing. The promotion will be activated through media and marketing partners in each market.
Harley-Davidson will also develop and promote NHRA-themed ticket packages for motorcycle enthusiasts. Packages will include discount tickets, special parking and event hospitality.
In addition, Harley-Davidson will become the title sponsor of the NHRA Sportsman Motorcycle Series, which will be contested in four of NHRA's seven divisions within the NHRA Lucas Oil Drag Racing Series.
"We are extremely excited to welcome the Harley-Davidson Motor Company and its vast dealer network into the NHRA family of sponsors," said Gary Darcy, NHRA senior vice president for sales and marketing. "It is the perfect partnership. Nothing says 'Made in America' more than Harley-Davidson and the National Hot Rod Association. We are thrilled with the many activation tools Harley-Davidson is bringing to NHRA and we feel this new partnership provides a great opportunity for Harley-Davidson enthusiasts to go for a ride as they take in the sights, sounds and smells that are as unique to NHRA Drag Racing as the sound of a Harley-Davidson on the open road."
Harley-Davidson officially entered NHRA four years ago with the Screamin' Eagle/Vance & Hines Pro Stock Motorcycle team. In 2004, Andrew Hines gave Harley-Davidson its first NHRA victory, and later in the year its first NHRA POWERade world championship title. Last season Hines successfully defended his POWERade world championship title and rode his Screamin' Eagle V-Rod to the first six-second run in NHRA Pro Stock Motorcycle history. Hines' teammate, GT Tonglet, rode his identically-prepared V-Rod to a second place finish in the POWERade Series point standings and is the defending winner of the Ringers Gloves Pro Bike Battle - a special event for Pro Stock Motorcycles contested annually at the prestigious Mac Tools U.S. Nationals.
"We're excited about entering this new relationship with the NHRA as its Official Motorcycle," said Harley-Davidson Vice President Parts & Accessories Ron Hutchinson. "Harley-Davidson's back-to-back championships in NHRA Pro Stock Motorcycle racing are part of a long and proud history of motorcycle racing and performance. And this official sponsorship will enable us to tell that story and provide a taste of the Harley-Davidson experience to NHRA fans."
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 racers and members nationwide and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the Lucas Oil Drag Racing Series, Xplod Sport Compact Racing Series, NHRA Summit Racing Series and the Street Legal Program presented by AAA. The NHRA also offers the O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.
Source: NHRA Communications Dept.
   
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trenace
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posted January 24, 2006 05:25 PM
 Edited By: trenace on 24 Jan 2006 17:27
Well, if anyone had ever doubted that NHRA biased the rules in favor of Hardley, does that person still doubt it now?
What do you expect in the future with regard to how H-D, I mean NHRA, structures future rules changes? More neutral and even-handed than previously, or even less so?
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NOX
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posted January 24, 2006 06:48 PM
Harley is all marketing.
My cousin runs the Oakley booth at all NHRA events, and has been talking to Willie G, or whatever his name is, on a regular basis, along with jim, the ceo of oakley
Now harley has a package deal with oakley, where you buy a harley, and get a O watch to go with it, and they match in serial number.............., give me a break........
I am a firm believer in all made in the usa and all, but, this is racing, and inch for inch, burning rice is better..........,
Harley has one thing, image, and you get what you pay for, all these people are paying for it, and they are making a killing......... I was told they make more $$$$$ from clothes and merchandise than from actual machinery.........., if only Ford could learn to do this.........
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harryzx-12
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posted January 25, 2006 03:51 AM
Fuck harley! I have never owned one and most likely never will. It pisses me off they give the boat anchor all manner of advantages so they can win.
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NOX
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posted January 25, 2006 05:36 AM
That is what NHRA does. They did the same thing in Stock Eliminator the last couple of years to the Ford Cobra Jets. Allowing them to run an intake manifold that did not come on the cars from the factory....., but wont give anything to the Chevy's........., and it was because the BB chevys were about a tenth faster than he Cobra Jets.........., Now the world record is a Cobra Jet, record was set right after they changed the rules........
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2010 TMRC Super Street Points Champion
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Sponsored by:
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AMSOIL
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Kawasaki Sports Center
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Catalyst Racing Composites
Conway Cycle
Syed Leathers
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RedBull
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posted February 09, 2006 07:28 AM
quote:
I have never owned one and most likely never will.
It pisses me off they give the boat anchor all manner of advantages so they can win.
What advantage does the DESTROYER have ?
It's the quickest stock production bike .
Who's going to step up next ?
Suzuki = Official quad . . .
Red, *<(:{)-
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trenace
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posted February 09, 2006 03:56 PM
Edited By: trenace on 9 Feb 2006 16:00
Since it's not street legal, how is it any more "production" than any factory racebike privateers can buy? Which no one ever refers to as a production bike?
Put a wheelie bar and the same tire on a ZX-12R or Hayabusa and you'll be quicker than the "Destroyer" and for way less cash.
Big deal.
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RedBull
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posted February 10, 2006 09:38 AM
It's just the way they market their bikes . . .
They must be doing something right !
Red, *<(:{)-
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