Bikeland checks out 2017’s first Progressive International Motorcycle Show
Motorcycling demographics are changing.
You didn’t have to spend much time at the Progressive International Long Beach motorcycle show to see “wheels” in motion. The mostly male baby boomer generation who gave the industry its incredible fifty-year run is winding down the laps. Although they may not know or acknowledge it, many of the older riders could be on their final bike purchase. Manufacturers are stepping up to help keep Boomers riding as long as they want but they are also quickly introducing bikes more welcoming and affordable to younger generations. This year’s product reaches out to more millennials, women, and minorities. The best evidence? A flurry of smaller and intermediate machines laden with attractive rider friendly features and prices.
New 300 and 500 Rebels from Honda are targeted to millennial of all stripes. They look great as is but are also designed for easy modification and customization. Suzuki’s beautiful GSX250R, new 300 and 250cc Adventure bikes from Kawasaki and Honda and smallest ever BMWs G310R & G310GS.
A little secret: A lot of well heeled, techno jaded, long time, boomer enthusiasts actually like these bikes because they’re fun to ride hard yet easy to live with. Flogging them as daily riders while keeping the uber expensive big motor(s) for weekends is a plausible justification. Especially around town. Honda’s Grom and Kawasaki’s Z125 Pro are just the first iceberg tips for this crowd. The aftermarket looks healthy this year too as Gen X & Y hipsters snatch up high tech, vintage style riding apparel and farkle their Scouts, Bonnevilles, Scramblers and R nine Ts.
BMW stands out as they continue to set sales records and plan to maintain 2017 momentum with eleven new models. A wide range of lower priced R nine T derivatives and two entry level models, the made-in-India GS310 and 310 GSA complement other high tech, high end units.
There’s a huge change in the price of admission to BMW land too. The base unit 310 will retail for $4,750. No that’s not a typo. BMW is even slashing the freight & destination charge from $495 to $245 to bring it in below $5,000. It’s been decades since a new Beemer escaped a showroom for under $5K.
Regardless of your demographic it’s going to be a good year.
U.S. Show schedule
Long Beach California: November 18-20
New York City: December 9-11
Washington D. C. Dec January 6-8
Dallas: January 13-17
Cleveland: January 27-29
Minneapolis: February 3-5
Chicago February: 10-12
Besides an estimated 150 vendors, all shows include interactive consumer events.
The Chicago stop will host the Championship Round of J&P Cycles Ultimate Builder Custom Bike Show. Professional and amateur builders from throughout the US vie for cash and product valued at $50,000. Classes include Freestyle, Modified Harley, Modified Custom and Modified Retro.
Stunts Jimmy Fitzpatrick and the Metal Mulisha Fitz Army stunt show performing freestyle motocross flips, whips, heel clickers and more. Excludes Washington D.C. and Chicago shows.
More info at: www.motorcycleshows.com
Motorcycling demographics are changing.
You didn’t have to spend much time at the Progressive International Long Beach motorcycle show to see “wheels” in motion. The mostly male baby boomer generation who gave the industry its incredible fifty-year run is winding down the laps. Although they may not know or acknowledge it, many of the older riders could be on their final bike purchase. Manufacturers are stepping up to help keep Boomers riding as long as they want but they are also quickly introducing bikes more welcoming and affordable to younger generations. This year’s product reaches out to more millennials, women, and minorities. The best evidence? A flurry of smaller and intermediate machines laden with attractive rider friendly features and prices.
New 300 and 500 Rebels from Honda are targeted to millennial of all stripes. They look great as is but are also designed for easy modification and customization. Suzuki’s beautiful GSX250R, new 300 and 250cc Adventure bikes from Kawasaki and Honda and smallest ever BMWs G310R & G310GS.
A little secret: A lot of well heeled, techno jaded, long time, boomer enthusiasts actually like these bikes because they’re fun to ride hard yet easy to live with. Flogging them as daily riders while keeping the uber expensive big motor(s) for weekends is a plausible justification. Especially around town. Honda’s Grom and Kawasaki’s Z125 Pro are just the first iceberg tips for this crowd. The aftermarket looks healthy this year too as Gen X & Y hipsters snatch up high tech, vintage style riding apparel and farkle their Scouts, Bonnevilles, Scramblers and R nine Ts.
BMW stands out as they continue to set sales records and plan to maintain 2017 momentum with eleven new models. A wide range of lower priced R nine T derivatives and two entry level models, the made-in-India GS310 and 310 GSA complement other high tech, high end units.
There’s a huge change in the price of admission to BMW land too. The base unit 310 will retail for $4,750. No that’s not a typo. BMW is even slashing the freight & destination charge from $495 to $245 to bring it in below $5,000. It’s been decades since a new Beemer escaped a showroom for under $5K.
Regardless of your demographic it’s going to be a good year.
U.S. Show schedule
Long Beach California: November 18-20
New York City: December 9-11
Washington D. C. Dec January 6-8
Dallas: January 13-17
Cleveland: January 27-29
Minneapolis: February 3-5
Chicago February: 10-12
Besides an estimated 150 vendors, all shows include interactive consumer events.
The Chicago stop will host the Championship Round of J&P Cycles Ultimate Builder Custom Bike Show. Professional and amateur builders from throughout the US vie for cash and product valued at $50,000. Classes include Freestyle, Modified Harley, Modified Custom and Modified Retro.
Stunts Jimmy Fitzpatrick and the Metal Mulisha Fitz Army stunt show performing freestyle motocross flips, whips, heel clickers and more. Excludes Washington D.C. and Chicago shows.
More info at: www.motorcycleshows.com