Lara Croft does "monster" deal with Ducati

Eidos Interactive, one of the world's leading publishers and developers of entertainment software, is pleased to announce that Lara Croft will be riding the Ducati Monster and 999 in her new adventure, Lara Croft Tomb Raider: Legend in a worldwide deal between Eidos and Ducati.

The deal has Lara Croft riding Ducati's air-cooled, two-valved Monster S2R in her latest adventure and features riding scenes in which Lara relies on the bikes performance to get her out of some tricky situations. Her other bike is one of the most famous in motorsports, the legendary 999. The Ducati 999 is the most powerful and advanced twin-cylinder engine motorcycle ever to come out of the Borgo Panigale factory. It symbolises Ducati's long, glorious history and its domination of the World Superbike Championship.

"Both Lara and Ducati share the same qualities; intelligent design, refined toughness, distinct style, beautiful form and world renowned class." said Matt Gorman, Senior Brand Manager for Tomb Raider: Legend. "We had to get everything just right. Ducati supplied specs for the bikes and we recorded the distinct Ducati engine sounds at the development studio, Crystal Dynamics, so that the bikes in the game are as real as we could get them."

"Ducati is enthusiastic to be part of such a technologically and graphically advanced videogame", says Stefania Clapci, Licensing Director at Ducati Motor Holding S.p.A. "Having a female heroine riding on Ducati sport bikes is something completely new, exciting, and exclusive in the videogame world."

Lara Croft Tomb Raider: Legend is the seventh title to be released in the Tomb Raider(tm) series, which originally launched in 1996 and is still one of the best selling videogame franchises of all time, with over 28 million copies sold. Lara Croft(tm) has transcended games in a way no other character has, including action figures, comic books and two major motion pictures starring Angelina Jolie.

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Source: Ducati

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