VP Racing Announces New Slate of Licensees Launching in 2023

2023-02-28 14:29
VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, today announced a lineup of additional new licensees, further expanding the brand's reach into new distribution channels.

"VP Racing's licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally," said Bob Merz, Director of Brand Management and Licensing at VP. "Our licensees are chosen for their quality design, manufacturing capabilities, and varied distribution networks."

Pacific Swell Brands, VP Racing's exclusive licensing agency, secured deals in a broad range of automotive and lifestyle products, including:

High-quality stainless steel wall art from Chrome Domz
Apparel and headwear from CPTN Apparel
Apparel and headwear for racetracks from Craton
Barware from Cymba
Decals from Decalcomania
Metal signs from Desperate Enterprises
Die-cast vehicle replicas in 1:18, 1:24, 1:43, and 1:64 scale, scale gas pumps, dioramas, shop tools, and vehicle lifts from Greenlight
Auto cargo management from Hoch Brands
Licensed paintings, prints, posters, and t-shirts from Kelly Telfer

IMSA PR photo.png

"We are very proud of the work we have done with VP Racing, "said Vivian Velasco, President of Pacific Swell Brands. "VP Racing is not only a great brand with wide recognition among fans of all motorsports, but they are also great partners to their licensees and support their efforts in bringing the products to fans."

"Our new licensees join a portfolio of established VP licensing partners, including Mr. Brands, M2 Machines, and Mattel ," added Merz.

For more information about VP Racing and its products for racers, enthusiasts, and general consumers, visit vpracingfuels.com and follow us on Facebook, Instagram, and Twitter

About VP Racing Fuels

VP Racing is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.

VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company's race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

VP Racing Media Contact: Bob Merz, 832.244.6305 or bob.merz@vpracingfuels.com

About Pacific Swell Brands
PacSwell is a full-service licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. PacSwell prides itself on being more of a partner than an agent, committed to tailoring every licensing strategy around each client's specific objectives and needs. For more information, visit www.pacificswellbrands.com.

Source: CBC

Click here to visit our forums to discuss this story

Headlines