Insta360 and Kawasaki Racing Team extend partnership

2023-02-17 15:20
Insta360 will serve as the exclusive action camera for Kawasaki's championship attack and Insta360 cameras will follow the KRT team across both seasons capturing stunning footage of some of the fastest bikes in action across the globe.

The Kawasaki team is one of the premier global Superbike squads, having won seven of the last ten World Championships.

Jonathan Rea, six-time WorldSBK champion, and race winner Alex Lowes remain with KRT for the 2023 season. The Kawasaki team will use Insta360's leading action cameras, including the 360 action cam X3 and interchangeable lens action cam ONE RS, to better capture superbike action and create engaging footage from premier race tracks globally.

"I've been using Insta360 cameras for over a year now, and the potential of these cameras is just extraordinary. I think for us riders especially, 360 cameras really allow you the ability to analyse yourself and your positioning," Jonathan Rea, sharing his thoughts on the extended partnership. "I'm personally a big fan of my X3!"

Insta360 cameras will continue to provide a signature, up-close view of all the superbike action as the team travels from race to race. Real feedback from riders is fed back to the Insta360 team and actively used in better developing the cameras for those on two wheels.

“We're looking at another exciting year with the Kawasaki Racing Team as they chase another championship title for 2023, and we can't wait to see their riders up on the podium again,” said Max Richter, Vice President of Marketing at Insta360. “KRT is a perfect representation of the ‘Think bold’ spirit we champion at Insta360 and we're excited to take our partnership to the next level.”

Biel Roda KRT Marketing Manager commented: "The partnership with Insta360 is fantastic for KRT, a total win win, I think we are a great platform to show what can be done with their action cameras. At the same time, we have access at the latest shooting technology that allows our content creators to create unique videos and pictures that motorsport fans love"

Insta360's cameras have the unique ability to capture on-board, 360-degree footage of riders as they hit the track. Follow along as Insta360 endeavours to create a deeper connection for viewers to the KRT brand as they mount their latest championship fight.

About Insta360
Founded in 2015, Insta360 makes boldly innovative cameras that help people capture and share their lives. Insta360 is redefining what’s possible with action cameras with the pocket 360 action cam Insta360 X3, the interchangeable lens action cam Insta360 RS and the tiny 27-gram action cam Insta360 GO 2. Powered by AI technology, the brand’s mobile and desktop editing software make creating viral-worthy content effortless. To bring bold video ideas to life, Insta360 sponsors creators around the world through the Think Bold Fund.

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Source: Kawasaki Racing Team

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