Dorna and Philip Morris International switch gears in quest for a world without tobacco smoke

2018-11-19 08:42
Dorna Sports S.L. and Philip Morris International Inc. (PMI) (NYSE: PM) have extended their partnership until the end of 2021.

The two organizations have collaborated successfully for 26 years. As of 2019, the partnership will focus on advancing the cause of a smoke-free world.

More than 1 billion people smoke today and, according to the World Health Organization, will continue to smoke in the near future. PMI has committed to transform its business and encourage all men and women who would otherwise continue smoking to replace cigarettes with better alternatives as soon as possible.

With around 350 million MotoGP™ fans worldwide, MotoGP™ can play a significant role in positively impacting the lives of people who smoke and those around them.

“The best choice for consumers concerned about the health risks of smoking is to quit tobacco and nicotine altogether. Today, however, technology, science and innovation provide a real opportunity to encourage all men and women who continue smoking to switch from cigarettes to less harmful, smoke-free alternatives,” said PMI Vice President Global Event Partnerships, Riccardo Parino.

“Working together with Dorna, we can accelerate positive change for the millions of MotoGP fans who smoke.”

The partnership will be used to raise awareness of the benefits of quitting smoking and the potential role of innovative solutions based on science for those adults who would otherwise continue to smoke. PMI and Dorna will share more details about their joint initiative in 2019.

Dorna CEO Carmelo Ezpeleta said: “Dorna is passionate about constantly improving the sport and the fan experience. Every year, technology and innovation are helping to improve MotoGP racing. By working with PMI, we can make a difference by encouraging a positive change at MotoGP events around the world.”

Burning tobacco generates smoke and the vast majority of harmful toxicants generally associated with smoking-related diseases. Since PMI became a public company in 2008, they have spent more than USD 4.5 billion to develop, substantiate and build manufacturing capacity for a wide portfolio of smoke-free products.

Source: Idemitsu Asia Talent Cup

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