Dainese to Attend CES 2017

2016-12-20 19:43
Dainese will exhibit for the first time at the 49th annual Consumer
Electronics Show (CES), scheduled for January 5-8 in Las Vegas. The iconic Italian brand, the innovation
leader in protective apparel for motorcycling, mountain biking, winter sports and equestrian use, will be
showcasing its collection of D-air® garments at the show, which in 2016 drew 177,293 attendees from
around the world.
Dainese’s participation in CES, organized by the Consumer Technology Association and typically associated
with software and electronic gadgets, follows the company’s commitment to fostering the adoption of
D-air®, its groundbreaking wearable airbag technology, which the company has pioneered for action-sports
applications. D-air® products are used by top motorcycle road racers in the MotoGP World Championship
(the Formula 1 of the two-wheel world), as well as leading athletes in the Alpine Skiing World Cup Series. The
stand-alone, wireless D-air® platform uses high-tech electronic sensors housed inside the suit’s aerodynamic
back hump or in a back protector, along with an advanced algorithm. Together, these features constitute the
brain and true intelligence of the system, which recognizes an impending crash and in milliseconds deploys
the airbag, the heart of the platform. Thanks to a patented internal structure made of microfilaments, the
airbag deploys in a controlled shape over its full length and wraps around the rider’s body, shielding it well
before impact. Depending on the model, covered areas include combinations of the neck, shoulders,
collarbones, lower ribs, chest and back. The system is homologated by respected independent certification
bodies, and 35 patents have been filed.
“We’re very excited to showcase our D-air® technology at CES,” said Roberto Sadowsky, Dainese USA
Executive Vice President. “D-air® products are already making big waves in the action-sports world, where
they successfully protect athletes from injury on a regular basis. We are pleased to share the story of our
company’s leadership in airbag technology with a more mainstream audience. CES is a great platform for
accomplishing that goal, and we look forward to participating.”
Attendees at CES can find Dainese at booth #42760.
All contents related to the Dainese D-air® technologies showcased at CES 2017 are available at the following
link: http://media.dainese.com
ABOUT DAINESE GROUP
Founded in 1972 by Lino Dainese, the company produces advanced protective wear for motorcycling,
mountain biking, winter sports and equestrian use. In 2007 the company acquired premium race- and
sport-helmet manufacturer AGV, and in 2015 it acquired premium winter sports and cycling protective-gear
brand POC. Dainese, AGV and POC protective products showcase some of the most innovative
technologies in action sports and are used by the world’s top athletes.

Source: Dispatch Communications

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