2015 EICMA – Yamaha Highlights at the EICMA Show2015-11-16 14:10On July 1st 1955 a new name appeared in the motorcycle world, and 60 years later Yamaha is now firmly established as one of the leading manufacturers of innovative and exciting motorcycles and scooters. In the past few years the Yamaha brand has been responsible for launching some of the most successful vehicles that have captured the imagination of riders all over the world. Our new breed of Supersport, MT and Sport Heritage motorcycles have established themselves as clear class leaders by offering dynamic design together with a new kind of riding emotion. Today, we have reclaimed our #1 positioning as motorcycle brand in Europe! And, our aggressive new model launch programme is designed to reclaim our position as leading manufacturer in Europe by consistently offering a range of models that inspire and excite all of our customers in every segment in the motorcycle and scooter market. This evening our guests from the press - as well as those customers who were watching via live streaming - had the opportunity to witness the introduction a number of groundbreaking new models in the MT and Sport Heritage segments. Tonight Yamaha unveiled the powerful new MT-10 flagship model as well as the compact new MT-03, while the new XSR900 brings 3-cylinder crossplane-engine performance to the Faster Sons market. The all-new reverse head WR450F enduro bike also took the centre stage alongside its WR450F Dakar alter ego that will be competing in the world's toughest rally in January. More to see and experience With its dynamic shapes, fluent motion and cutting edge technology, the completely new Yamaha booth at EICMA looks set to be one of the most popular destinations for show goers. Customers will be able to move seamlessly from segment to segment, where they can find the model that is ready to satisfy their desires and fulfill their dreams - on the street, track or dirt. MT FAMILY The highly successful MT family has been at the top of the sales charts all over Europe. In addition to the arrival of the all-new MT-10 flagship model and the MT-03, customers can also see the 2016 MT-09 and its variants that now come equipped with TCS. The Ray of Darkness has radiated onto most of the MT models, and the dynamic new Night Fluo colour reinforces the strong and unique identity of the MT family. SPORT HERITAGE After the launch of XSR700, the new XSR900 raised the bar of riding emotion in the Faster Sons family - and in celebration of our 60th Anniversary Sport Heritage models are being produced in Yamaha's iconic yellow and black speedblock livery. In the Yard Built section we will also be exhibiting a number of specials that have been created to inspire and motivate our customers, including the remarkable 900 Faster Wasp by Roland Sands. SCOOTERS The Yamaha TMAX is Europe's most successful maxi-scooter, and the sophisticated new TMAX LUX MAX and the updated TMAX IRON MAX offer even higher levels of exclusivity and comfort. In line with our customer centric direction that aims to meet the wishes of our customers, we have regrouped our 125cc models into the Urban Mobility segment. Featuring the latest 125cc commuter scooters as well as the innovative 3-wheel Tricity, the Urban Mobility range offers an affordable, convenient and accessible alternative to public transport. APPAREL & MERCHANDISE We will also be displaying the latest clothing lines, including our Faster Sons collection as well as the popular Paddock Blue range that will be on sale at the show - and there will also be a sneak preview of the new MT Apparel collection. CONCEPT MODELS No Yamaha stand would be complete without the concept models that always attract huge interest from the public, and at EICMA we will be showing the radical MWT-9, a Leaning Multi Wheel (LMW) concept with an 850cc 3-cylinder engine. Also on display is the Resonator 125, a light, slim and compact entry-level concept model that combines retro cool with new technology. For full details of the new MT-10, MT-03 and XSR900 and all the other motorcycles and scooters please read the dedicated press releases and see the media gallery. Please press the below link(s) for the - Dedicated press release & media gallery XSR900: https://press.yamaha-motor.eu/press/details/28626 - Dedicated press release Sport Heritage 60th Anniversary models: https://press.yamaha-motor.eu/press/details/28942 - Dedicated press release & media gallery MT-10: https://press.yamaha-motor.eu/press/details/29151 - Dedicated press release & media gallery MT-03 and MT models: https://press.yamaha-motor.eu/press/details/29149 - Dedicated press release & media gallery Sport Scooters and Urban Mobility: https://press.yamaha-motor.eu/press/details/29132 Source: Yamaha Motor Europe N.V. Click here to visit our forums to discuss this story |
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