DUCATI DEALERSHIPS REPEAT AS HIGHEST RANKED IN THE U.S.

2015-05-08 09:11
As 2015 models continue to roll onto showroom floors, Ducati patrons can find confidence in knowing that they are in the best hands, as the newly released 2015 Pied Piper Satisfaction Index U.S. Motorcycle Industry Benchmarking Study indicated that – for the second straight year – Ducati dealerships are the highest ranked brand. Of the 18 manufacturers evaluated, Ducati landed on top in the study that measured dealership treatment of motorcycle shoppers between July 2014 and April 2015.

The study takes into account factors such as the availability of test rides, dealerships encouraging customers to sit on the motorcycles, and salespeople requesting customer contact information and trade-in information. Ducati dealerships have been ranked in the top three for nine consecutive years, and despite landing on top in the 2014 edition, still managed to improve upon that stellar performance, setting the industry standard once again.

Dealership and purchasing information for the all-new Scrambler, 1299 Panigale, Multistrada 1200 DVT and the rest of the 2015 lineup can be found at www.ducatiusa.com

For further information www.ducatiusa.com www.piedpiperpsi.com

About Ducati:
Ducati Motor Holding S.p.A. - A Sole Shareholder Company
A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are characterized by performance engines with Desmodromic valve actuation, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles is divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter, and Superbike. In 2015 Ducati presents the Ducati Scrambler: not just a new motorcycle but rather a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in self-expression.

These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world, with concentration on the European, North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area, Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since 2012, another in Brazil that assembles motorcycles for South America. In 2014 Ducati delivered 45,100 motorcycles to customers, an all-time company record.

Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007

Source: Ducati North America, Inc

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