SHELL ZOOMS IN FOR A BRILLIANT FINISH WITH SCUDERIA FERRARI AND LEGO® ALONGSIDE KIMI RÄIKKÖNEN2014-09-18 08:46Members of the media were treated to a thrilling race of miniature proportions this afternoon as Shell restated its history of successful collaboration with Ferrari and LEGO® in conjunction with the recent global launch of the new Shell V-Power LEGO collection in Singapore. Scuderia Ferrari driver Kimi Räikkönen joined Ian Albiston, Shell’s Trackside and Logistics Manager, and two lucky Singaporean students from ITE College West - previous champions in Shell Eco-Marathon Asia 2014 – in a race to the finish, “driving” newly released LEGO Ferrari F138 models across a scaled-down track. As the LEGO cars crossed the finish line together, an exclusive display of never before seen half-sized replicas of the real cars that inspired those in the Shell V-Power LEGO Collection, was revealed, celebrating Shell, Scuderia Ferrari and LEGO’s enduring collaboration for success. Partnering for success – Shell, Ferrari and LEGO® The limited-edition Shell V-Power LEGO collection celebrates the shared passion for performance in Shell’s 60-year technical partnership with Scuderia Ferrari. Shell has worked together with Ferrari and the LEGO group for more than half a year to create the new cars and playsets. The model cars in the new collection again feature the smallest pull-back motor ever produced by the LEGO Group, created especially for Shell to propel each vehicle more than 2 metres on a single pull. The models included in the promotion are a Shell station with a Shell Scientist LEGO Minifigure; a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO Minifigure; the Ferrari F138, the Ferrari F12berlinetta; the Ferrari 512 S; and the Ferrari 250 GTO. New models will be released every two weeks with exciting activities and opportunities in selected stores. Motorists, race fans and toy enthusiasts alike can also look forward to the release of the limited-edition Shell Tanker model, available at Shell stations from 21 – 30 November 2014. The 2014 Shell V-Power LEGO® Collection Available at Shell stations island-wide from 29 Aug to 30 Nov 2014 Ferrari F138 The F138 is the fifty-ninth car built by Scuderia Ferrari specifically to take part in the 2013 FIA Formula One World Championship™, and was driven to two Grand Prix victories by Fernando Alonso in the same year. The name combines the year of production and the number of cylinders – the eighth and final year of the competition for the V8 engine. 42 bricks are used in this model Available 29 Aug – 11 Sep 2014 Finish Line and Podium This playset includes a start/finish line, winner’s podium, Scuderia Ferrari Engineer LEGO Minifigure, pit board and checkered flag. 63 bricks are used in this model Available 12 Sep – 25 Sep 2014 Ferrari 250 GTO The 250 GTO is one of Ferrari’s most legendary GTs ever produced. Debuted in 1962 with only 39 ever made, it is one of the rarest and most sought after of vintage Ferrari models in the world. 42 bricks are used in this model Available 26 Sep – 9 Oct 2014 Ferrari 512 S This 5-litre V12 GT racer was produced in 1970 and debuted that year at the 24 Hours of Daytona, before going on to race at the 24 Hours of Le Mans and in the World Sportscar Championship through the 1970-71 seasons. Only 25 were ever produced. Scored 4 overall wins and 2 category wins. 49 bricks are used in this model Available 10 Oct – 23 Oct 2014 Shell Station This playset is modeled after the Shell station on Ferrari’s Fiorano track in Maranello and comes with a Shell Fuels Scientist LEGO Minifigure. 79 bricks are used in this model 24 Oct – 6 Nov 2014 Ferrari F12berlinetta Debuted in 2012, the F12berlinetta is powered by a 730 BHP naturally aspirated V12, and was Ferrari’s fastest ever road car. 44 bricks are used in this model Available 7 Nov – 20 Nov 2014 Shell Tanker Shell Tankers transport fuel to more than 40,000 service stations worldwide each day. 93 bricks are used in this limited-release model, and is the only vehicle in the Shell V-Power LEGO Collection that does not feature the pull-back motor Available 21 Nov – 30 Nov 2014 Redemption Mechanics S$5.95 with every S$60 spend on Shell V-Power fuel or; S$8.95 with every S$60 spend on Shell FuelSave or other Shell fuels Limited Edition Shell Tanker LEGO model is available at S$10.95 with every S$60 spend on Shell V-Power fuel only Eligibility ALL customers who purchase fuel at Shell Present Shell Escape or Shell Corporate Card before purchase. Non-Escape Card members may sign up at any Shell station Other terms and conditions apply For more information, visit www.shell.com.sg/LEGO. Commenting on the collection, Ian Albiston, said, “At Shell, we are always innovating to stay ahead of the field, developing advanced fuels and lubricants such as the Shell V-Power fuels used in both Ferrari race cars and road cars across the globe. Similarly, both Ferrari and LEGO have been at the top of their fields for more than 50 years through creativity and a devotion to excellence. Shell, Ferrari and LEGO have enjoyed a close relationship due to our mutual dedication to innovation, creativity and excellence.” Louis Tan, General Manager, Retail Sales & Operations (Shell Singapore), added, “We are thrilled to be the first in the world to release the new Shell V-Power LEGO collection, are very excited that [insert driver name] had the opportunity to collaborate with our local Shell Eco-marathon Asia students to unveil the half-sized LEGO® replicas. We hope that we can continue to capture the imagination of Singaporeans young and old to construct their very own racing world.” Source: Shell Advance Motorsport Click here to visit our forums to discuss this story |
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