ABC Communication to promote SuperEnduro

2012-06-14 13:56
Following a tender process for the TV and marketing rights to the FIM SuperEnduro World
Championship, the Fédération Internationale de Motocyclisme (FIM) has appointed ABC
Communication as promoter for this Championship. The French Agency, which has been promoting
the FIM Enduro World Championship since 2004, will be promoting the FIM SuperEnduro World
Championship until 2015.

FIM President Vito Ippolito congratulated ABC Communication: “The FIM is very happy to entrust
the promotion of the FIM SuperEnduro World Championship to ABC Communication. We are
confident that ABC Communication will draw on its expertise, professionalism and passion for
Enduro to make this Indoor version of the discipline a success.”

Alain Blanchard, ABC Communication Director, also welcomed the appointment: “We are very
proud that the FIM has decided to entrust us with the promotion of SuperEnduro. It is an expression
of confidence in ABC Communication and recognition for the work done by our agency with the FIM
Enduro World Championship since 2004. Promoting two Enduro Championships will enable us to
have an overview of the discipline in terms of sport, promotion and media. ABC Communication
plans to work with local organisers, who have already done an enormous amount of groundwork,
and be guided by their experience. It is a big challenge but we are not short of ideas on how to
give a further boost to the development of SuperEnduro!”

The next edition of the FIM SuperEnduro World Championship will take place from 1 November
2012 to 31 March 2013.

Source: FIM

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