Thor/Parts Unlimited: Open House

2010-02-11 21:29
Last Friday, Thor MX opened up its office to Parts Unlimited dealers, employees, riders, and guests to celebrate the inaugural Thor MX – Open House. Guests were invited to come down for dinner where they could meet featured celebrity guests and check out what goes on at the Thor office on a daily basis. You can see some of the behind the scenes footage from Friday night on our Facebook page where Thor TV was able to catch up with celebrity guests like Robbie Maddison, Dean Wilson, Marty Smith and others.

In addition to the Thor Open House, Supercross was in San Diego for the weekend. That meant the unveiling of the newest line of Flux gear. The Seek & Destroy - Flux gear made its worldwide debut on Saturday and is now available for purchase on a limited edition basis through Parts Unlimited dealers throughout the country. Make sure to find your local Parts Unlimited dealer for product details and availability.


Finally in some on the track news, Thor MX is very excited to announce and congratulate the newest member of the Thor family, Sherri Cruise. Sherri recently became a Thor rider and even more recently reached a deal to ride with Team Suzuki City Nitro Circus during this years Women’s Motocross Championship. Sherri finished the 2009 Women’s Motocross Championship in 3rd place, and is focused on scoring an even better finish this season. Congratulations and welcome to the team, Sherri.

Remember to check out thormx.com for updates, and connect to Thor MX on Facebook and YouTube.



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About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.

Source: Thor/Parts Unlimited

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