DUCATI NORTH AMERICA DEBUTS CUTTING EDGE MONSTER 696 in new england

2008-05-15 05:18
Ducati North America announces an evening of style, entertainment and the launch of the highly-anticipated Monster 696 in New England. On May 16th Ducati will introduce the all new Monster 696 at Wally and Bernie's Restaurant. The New England debut of the Monster 696 will enable Ducati to go outside the traditional motorcycle audience and introduce the entry level bike to a new crowd.

Festivities include a Ducati owner's VIP cocktail hour kicking off the night at 8 p.m. Beginning at 9 pm Ducati will show its style on the runway with a fashion show featuring the 2008 Ducati apparel line. At 9:30 pm Ducati will unveil the new Monster 696.

"The new 696 brings elevated levels of sophistication and performance to our Monster family." says Ducati CEO Michael Lock. "The rugged, urban style has been updated for a new generation and we are delighted to launch it to our New England fans."

Details of the Monster 696 celebration include:

Where/When:

* Wally & Bernies
20 Old Granite St
Manchester, NH 03101
(603) 657-7241
* Friday, May 16 at 8:00 p.m.

Visuals:

· Sleek Monster 696

· Multitude of Ducati motorcycles, including the exclusive Desmosedici RR

· Latest apparel from the Spring 2008 clothing line

· Exotic cars will line the streets adjacent to Wally & Bernies

Music:

· Local band called Devil Among the Tailors will play cover songs and originals

· Red Bull DJ

· Boston DJ Melee spinning the latest techno beats

Sponsors:

· Surrounding Ducati dealers BCM Ducati, Seacoast Sportcycle, and Greatbay Ducati.

· Red Bull


Source: DNA

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