RÄIKKÖNEN TO RETURN TO GOODWOOD FESTIVAL OF SPEED IN 2015
. By Bikeland Staff
Shell will showcase its second year as fuel sponsor to the Goodwood Festival of Speed in 2015 with a special appearance from Formula One™ World Champion and Scuderia Ferrari driver Kimi Räikkönen.
The 20-time Formula One race winner returns to the motoring festival later this month as part of an exciting programme. Räikkönen will feature in a special one-off event on Friday 26 June to demonstrate the versatility and performance of Shell V-Power NiTRO+ fuel.
Räikkönen made a stylish debut at Goodwood one year ago, where he starred alongside 1964 Formula One World Champion John Surtees to celebrate Shell’s long-standing and continued Technical Partnership with Scuderia Ferrari.
Continuing Shell’s fearless pursuit of innovation at the festival, the Shell stand will give visitors numerous opportunities for hands-on activities, from Shell Eco-marathon and the latest innovations from Shell V-Power NITRO+ fuel, to an exciting collaboration with Gordon Murray Design and Geo Technology and new, innovative mobile payment methods for customers.
“Everyone at Shell is delighted to be back at Goodwood. This event, with its rich history, is a showpiece in the international automotive calendar. It is the perfect venue for us to demonstrate our fearless pursuit of innovation and mobility, including the ground-breaking developments we are making today as a result of our Technical Partnership with Scuderia Ferrari.”
Erik Bonino, Chairman, Shell UK
About Shell’s Technical Partnership with Scuderia Ferrari
Shell shares one of the most successful technical partnerships in Formula One history with Scuderia Ferrari. They have contested, in partnership, more than half of all the Formula One races ever run and amassed 12 Drivers’ Championships and 10 Constructors’ Championships. This strong historical footing provides the basis for what is also one of the most forward-looking partnerships in contemporary motorsport.
Shell’s relationship with Enzo Ferrari began in the 1930s. Shell became one of Scuderia Ferrari’s first ever technical partners and powered the team to its first Formula One win in a Ferrari 375 F1 at Silverstone in 1951.
Shell’s Technical Partnership with Scuderia Ferrari provides an environment to test Shell V-Power Nitro+ Unleaded technology in extreme conditions. This provides Shell with a better understanding of what will deliver improved power and performance.
Shell invests more than 50 technical staff and 21,000 hours a year in research and development to give Scuderia Ferrari a competitive edge in Formula One and transfers technology from the track to the road.
Shell Eco-marathon is a unique, global competition that challenges students to push the boundaries of energy efficiency on the road. The competition provides an arena for students to test vehicles they design and build themselves. It aims to inspire young people to become scientists and engineers of the future.
About Project M
https://www.projectm.shell.com
Shell is collaborating with automotive experts Gordon Murray Design and engine specialists Geo Technology, to co-engineer the design and build of a concept city car. Until the car’s launch we call our collaboration ‘Project M’.