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posted April 06, 2007 07:19 AM
THE WDW BLOG IS BORN
A new blog in the name of Ducati passion
In the wake of the growing success of Federico Minoli's DesmoBlog (the first blog in the world run by the CEO of a motorcycle firm), Ducati has decided to widen its dialogue with its fans by launching a new blog completely dedicated to World Ducati Week, the celebrated worldwide Ducati gathering that takes place this year at the Misano World Circuit in Misano Adriatico from the 28th of June to the 1st of July.
The blog will feature the latest news and updates from behind the scenes which will be delivered from the people responsible for organizing the event. The WDW blog also aims, above all, to provide a space for Ducatisti to exchange their comments, ideas, photos, advice and opinions. It will run from now till the end of June, as well as during the event and beyond.
Ducati's objective is to communicate openly with its Community of enthusiasts, as well as the motorcycling world in general, and to continue its experiment with this new mode of interaction between the company and its fans, whose queries and requests can be listened to and answered more directly.
The specific aim, in this case, is for the company to organize the event together with the Ducati Community, to listen to all (or almost all!) their desires, and to have fun while doing so in the name of Ducati passion.
The WDW blog can be accessed at http://blog.ducati.com/wdw2007
Source: Ducati Motor Holding S.p.A
   
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