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posted February 17, 2004 12:04 PM
Kawasaki Microelectronics Adds MPEG-4 Video and Audio Technology to Its ASIC IP Portf Video IP Provides Superior Picture Quality and Low Power Consumption
SAN JOSE, Calif., Feb. 2 /PRNewswire/ -- Kawasaki Microelectronics, a
leader in advanced yet affordable ASICs, announced today that it has added
MPEG-4 video coding technology to its ASIC intellectual property (IP)
portfolio. Designed using a proprietary MPEG-4 encoding algorithm, this
technology provides better picture quality and lower power consumption than
competing offerings, making it an ideal solution for SoC applications that
require high quality, real-time MPEG-4 coding of video streams.
Kawasaki also announced that it has added MPEG-4 AAC-LC audio codec
technology to its ASIC IP portfolio. This technology, implemented using an
ARC ARCtangent(TM)-A5 configurable processor, features high code density,
thereby minimizing silicon cost. The combination of MPEG-4 video and audio
technology gives Kawasaki a complete solution for customers who want to
include MPEG-4 support in their SoCs.
"Achieving superior picture quality with real-time MPEG-4 encoding of
video streams, especially those with a lot of motion, is a very difficult
engineering task," said Kyoichi Kissei, executive vice-president of sales and
marketing logistics at Kawasaki Microelectronics. "The encoding algorithm is
the key to overcoming this challenge. With its superior algorithm, the MPEG-4
video technology we offer minimizes or eliminates image artifacts such as
blocking noise, color bleed, or motion jerkiness."
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posted February 17, 2004 12:04 PM
