VP RACING FUELS RENEWS BEST IN THE DESERT SPONSORSHIP2019-01-07 17:21
VP Racing Fuels, recognized as the premier fuel for off-roading, today announced their continued support for Best in the Desert, the largest off-road series in North America.
“We have a long-standing reputation for winning races and championships with products that outperform our competition. I think it’s safe to state very clearly, VP Fuels Off-Road,” said Bruce Hendel, VP’s Vice President, North American Sales – Race Fuels and Consumer Products. “Casey Folks has built something very special and being chosen by Best in the Desert as their Official Fuel is really significant.”
VP formulates products specifically designed for maximum performance and dependability in the heat of desert off-road racing as well as enthusiast outings. The development of two new fuels UTV96™, ECO96™, and STAY FROSTY™ hi-performance and race ready coolants is recognition of the needs of the rapidly growing off-road industry.
“It’s a testament to the shared vision we all have for the sport of off-road desert racing and our collective desire to grow the sport,” said Scot Harden, Best In The Desert Marketing/Business Development Director. “We are particularly proud to have VP Racing Fuels back as our “Official Fuel” Sponsor. No company is more dedicated or committed to the sport of off-road desert racing than VP.”
The Best in the Desert Series kicks off its 37th season with the UTV Winter Nationals Parker 250. The event takes place January 11-13 in Parker, Arizona.
For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP's most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
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