VP Racing Fuels Unleashes "Mad Scientist" Monster Jam Truck2015-12-18 10:57
Feld EntertainmentÂ® announced today that a brand new Monster JamÂ® truck, the VP Racing Fuelsâ€™ Mad ScientistÂ®, will compete on the 2016 Monster Jam tour and debut on January 8 in Charlotte, NC. The truckâ€™s design was inspired by VP Racing Fuelsâ€™ founder, Steve Burns, the self-taught genius behind all the companyâ€™s leading edge formulas. Over VPâ€™s successful 40-year history, Burns acquired the â€œMad Scientistâ€ nickname and a reputation as a virtual maniac in his passion for performance and winning.
The VP Fuelsâ€™ Mad Scientist truck will be piloted by veteran, Lee Oâ€™Donnell. Oâ€™Donnell has been participating in Monster Jam events since 1999 and has competed at the prestigious Monster Jam World FinalsÂ® many times. Look out for Oâ€™Donnell to put the VP Racing Fuelsâ€™ Mad Scientist truck in the winnerâ€™s circle throughout 2016.
â€œWith the Mad Scientist Monster Jam truck tearing it up at Monster Jam, it will lift awareness of our brandâ€™s icon to a whole new level,â€ said Alan Cerwick, President of VP Racing Fuels. â€œThereâ€™s no better platform to promote the VP brand and our new product lines, and we anticipate the Mad Scientist will connect in a strong way, particularly with the youthful members of the Monster Jam audience.â€
In recent years, VP has expanded its product lines beyond its core race fuel business to include VP MadditivesÂ® for gas and diesel engines, VP Small Engine Fuels for outdoor power equipment, VP Racing Oils, VP PowerWashâ„¢ and more. VP also has begun branding gas stations and convenience stores across the U.S., each of which provides distribution for its new product lines.
The Mad Scientist has become a key component of VPâ€™s marketing platform, symbolizing VPâ€™s propensity for leading edge technology, â€œmakinâ€™ powerâ„¢â€ and having fun. With that said, the Mad Scientist icon is now integrated into the packaging of every VP product and in the signage at VP-branded gas stations.
"We are thrilled to have VP Racing Fuels strengthen its position in Monster Jam with the addition of the Mad Scientist Monster Jam truck, said Ken Hudgens, Chief Operating Officer, Feld Motor SportsÂ®. "We look forward to sharing on-track and off-track success with them."
About VP Racing Fuels
Celebrating its 40th anniversary this year, VP Racing Fuels is best known as the World Leader in Race Fuel Technologyâ„¢, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VPâ€™s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP MadditiveÂ® performance chemicals; VP PowerWashâ„¢ and more. VP also markets VP PowerMasterÂ® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & BaileyÂ®, Monster JamÂ®, Monster Energy Supercross, Nuclear CowboyzÂ®, AMSOIL Arenacross, Disney On Ice Presented by Stonyfield YoKids Organic Yogurt, Disney Live! Presented by Stonyfield YoKids Organic Yogurt and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.
Source: VP Racing Fuels
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