Bonnier Corporation Acquires The Promotion Co. - Family Events2014-10-24 09:54Bonnier Corporation has acquired The Promotion Company Inc. - Family Events, it was recently announced by Matt Hickman, vice president of brand strategies, Bonnier Corp. With this new acquisition, Bonnier will continue to expand and produce the highest quality events throughout the U.S., reaching core audiences and increasing new participant visibility. The Promotion Company- Family Events has produced annual events such as the Hot Bike Tour, Indy Mile AMA Pro Flat Track Grand National, the Off-Road Expo, Monster Truck Nationals, 4-Wheel Jamboree Nationals and many others for more than three decades. "The Bonnier Motorcycle Group has worked closely with The Promotion Company on several motorcycle event properties including our own Geico Motorcycle Hot Bike Tour,” said Andrew Leisner, vice president, group publisher of Bonnier Motorcycle Group. “We are excited that they will now be a division within Bonnier Corporation, and can utilize their strong capabilities to deliver more direct consumer engagement services to our clients." Family Events has acted as the operations provider for the Hot Bike Tour since its inception in 2013. The team flawlessly executes the festivals in the host cities that the five-day motorcycle tour visits and efforts with the Bonnier Motorcycle Group media brands led to a 280 percent increase in attendance in 2014. With this new purchase, Bonnier Corporation and the Bonnier Motorcycle Group will be able to expand the market for motorcycle, ATV and side by side events with fun and exciting experiences for the entire powersports industry. "It's been a great ride these past 38 years - producing top-notch events with a team of professionals, partnering with industry leaders to achieve our joint marketing objectives and having fun doing what I love," said Bruce Hubley, founder of The Promotion Co. & Family Events. "I'm honored that a family owned company with an outstanding international reputation has acquired Family Events. With Bonnier's acquisition, I see tremendous growth potential and incredible opportunity for our marketing partners and stakeholders." Bonnier acquired The Promotion Company, Inc. intact in a stock purchase transaction, the terms of which were not disclosed. Sponsors, exhibitors, participants, and key stakeholders will remain with the same teams managing the upcoming 2015 event series. Hubley will continue working with Bonnier's events division and assist in expanding the events platform. ### About Bonnier Corporation Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, American Photo, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries. About The Promotion Co. Inc. – Family Events Based in Indianapolis and founded by native entrepreneur C. Bruce Hubley, Family Events is a full service promotion and marketing firm specializing in producing family entertainment and motorsports events since 1976. The company has served more than 50 markets nationally, with 30 to 40 scheduled events per year. Leading events owned and/or produced by Family Events include the 4-Wheel Jamboree Nationals Series, the Monster Truck Nationals Series, Off-Road Expo, Street Machine and Muscle Car Nationals, Street Machine Nationals Series, Hot Bike Tour, Indy Mile AMA Pro Flat Track Grand National, AutoFest, The International Mother Road Route 66 Festival and Car Show, and the RCX Expo. A full list of events and information is provided online at www.familyevents.com. Source: Bonnier Corporation Click here to visit our forums to discuss this story |
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