WINNER UNLOCKS A DUCATI WITH SHELL ADVANCE IN VALENCIA

2012-11-11 15:31
While the MotoGP team prepared for Sunday’s MotoGP race, Shell Advance guests from around the world were competing to win a new Ducati Monster!
The competition to ‘Unlock a Ducati’ marked the culmination of Shell Advance’s latest Ducati themed global marketing programme and brought the prize winners together to enjoy a celebration of Shell’s Technical Partnership with Ducati at the MotoGP World Championship season finale in Valencia, Spain.

As befits the name, guests were asked to select a key at random as they arrived to the Shell Advance ‘Unlock a Ducati’ gala dinner at the Exhibition Palace. Once settled in their seats, special guests Alessandro Cicognani, Ducati MotoGP Team Project Manager, and Kar Tai Koh, Shell Advance Global Brand Manager, made their way on to the stage to begin the final stages of the competition.

When the time came to find out who would be leaving with the brand new Ducati Monster, all the guests were asked to simultaneously read a secret message enclosed with their keys – four lucky guests discovered that they were invited on to the stage to take part in the grand finale. As the tension grew, the first finalist inserted her key in the bike’s ignition only to discover it would not switch the bike on. On the second attempt, Maotuan Zheng from China, put the key in the ignition and successfully Unlocked the Ducati, winning himself a brand new Ducati Monster on his return to China!

Following the draw Alessandro Cicognani commented: ‘Tonight is a perfect example of the very special relationship we have with Shell. We’re very proud to be part of this promotion where fans can experience our shared passion for technology in a way that has never been done before.”

Kar Tai Koh, also saw the drama unfold firsthand: “I’d like to congratulate Maotuan Zheng and thank all the guests from around the world who have been part of an extraordinary few days in Valencia. The ‘Unlock a Ducati’ project has demonstrated to riders all over the world the passion and pride we feel for our Technical Partnership with Ducati and also helped us bring some of our most important customers even closer to Ducati. This has been a unique opportunity to show how the Shell Advance products available for the everyday rider are developed with the technical learnings discovered during race weekends like this.”

The guests leaving the gala dinner empty handed would be consoling themselves with a VIP trip to the MotoGP race the following day. But there could only be one winner – Maotuan Zheng “To come to Valencia and see a MotoGP race in itself is a dream come true. But to be going back home with a Ducati Monster is something I could never have imagined! Thanks so much Shell Advance!”

Source: Shell

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