FIXI Crescent Suzuki joins forces with Craft and Projob

2012-06-01 17:58
FIXI Crescent Suzuki is pleased to announce a new technical partnership with Swedish clothing companies Craft and Projob, which will see the team using the products throughout the season in the World Superbike Championship as well as in Crescent’s own performance centres.

Craft will be supplying the FIXI Crescent team with its range of technologically-advanced layered clothing to protect the squad from the different conditions they will face on their global adventures. Craft has been actively involved in the research and development of ventilation and moisture dispersal properties for different fabrics since 1977 and the fruit of these efforts is the Craft Principle. This is Craft’s way of providing functional training and competition wear that ensures the best body microclimate (the temperature and moisture conditions closest to the body) for optimal performance. Its products are fully tested by their own employees to gather first-hand information about the garments and now the FIXI Crescent Suzuki team will be providing the same feedback as they use the clothing in the demanding arena of motorcycle racing. For more details about Craft and all of its products click HERE

Projob is a Swedish workwear brand and represents new innovative working clothes developed by people with great experience from occupations that requires intense use. The collection has something to offer most professions and will be right at home facing up to the rigours of a motorcycle technician’s day-to-day workload. The clothes are designed to withstand a lot of hard wear, using strong, proven materials and subjecting them to rigorous scrutiny. The details of Projob’s garments are handsome, but they are always designed to have a function. For more information on Projob and its range of workwear click HERE

Craft and Projob are both part of the United Brands of Scandinavia group. United Brands of Scandinavia represents high quality selected brands within the segments of gifts, sportswear, workwear and promo-wear. It is part of the New Wave Group, where you can through resellers source a wide range of promotional products. United Brands distributes a variety of top end brands and products. For further details click HERE

Paul Denning – Team Principal:

“In the world of athletics and cycling Craft is ‘the’ brand for base-layer and performance clothing. We are very proud to help Craft to introduce its range of base-layer technology into the world of motorcycling and from the products we’ve seen so far in our own Crescent store, the quality, cut and fit is second to none and should provide motorcyclists with perfect comfort levels whatever the weather. Projob is a premium workwear brand that has great quality products and the technicians at Crescent are delighted to use its products.

“Thanks to the team at United Brands for coming onboard with Craft and Projob and we look forward to a long and mutually successful partnership.”

Esa Bergqvist – United Brands Managing Director:

“We are pleased to be joining the FIXI Crescent Suzuki team and to be able to supply the riders and mechanics with our range of products. It will be very good to have them tested in such a tough environment and it will give us really good feedback to how they withstand the demanding world of motorcycle racing. This is the first time we have been involved with a motorcycle race team and are delighted to working with the Crescent squad. They are a very professional and high-profile team, with a strong history, so it is good for a company like United Brands to be associated with them. We wish the whole team success for this season and hope this is the start of a long relationship between us all.”

Source: Crescent Motorcycle

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