Toyota Extends Support of Monster Energy Supercross for 2013 and 2014 Seasons

2012-05-04 17:14
Feld Motor Sports® announced today that Toyota is extending its support of Monster Energy AMA Supercross, an FIM World Championship, through the upcoming 2013 and 2014 seasons. Toyota will continue its role as the Official Vehicle of Monster Energy Supercross.

Toyota and Monster Energy Supercross enjoy a long standing relationship and as an invaluable sponsor of the premier indoor, off-road motorcycling championship on the planet. Toyota’s extension will now reach an impressive nine years. The manufacturer’s role and presence at all 17 races of Monster Energy Supercross have increased each and every year, and that trend will continue in the future.

"Toyota is pleased to continue the long standing sponsorship of Monster Energy Supercross. The supercross community is like a family, and we have seen the benefit of the strong relationships we have built with Feld, other sponsors, athletes, and fans over the past several years, and we look forward to continuing those relationships in the years to come." said Jim Baudino, Toyota’s Engagement Marketing Manager.

Toyota’s partnership with the Joe Gibbs Racing MX team helped vault the brand’s commitment to Supercross and that has continued to expand since. The support of both JGRMX and Monster Energy Supercross has given Toyota a substantial presence on site at the races, through interactive displays in the Monster Energy Pit Party – featuring NASCAR show cars and the Tundra Teeter Totter – as well as Toyota Tundra display vehicles on the stadium floor. The partnership has also increased the brand and sport’s presence in the mainstream, with Toyota’s creative television ads emphasizing its support of both JGRMX and the history of Supercross through the new Baja Tacoma.

In 2012, SupercrossOnline.com, the Official Website of Monster Energy Supercross, introduced Toyota Tailgate Talk, a part of the exclusive Supercross LIVE! internet video program. The weekly feature provides fans a behind-the-scenes look into the motocross industry.

Toyota’s presence can also been seen through each of the Monster Energy Supercross broadcasts on both SPEED and CBS Sports. The Toyota Point of View Camera gives viewers an alternative look at the track via a unique point of view.

Arguably the most popular and well-known feature that has been a staple of Toyota’s support of Monster Energy Supercross is the cheer card station, available to fans in attendance at the manufacturers display within the Monster Energy Pit Party. Thousands of fans have penned their own way of supporting the sport and their favorite rider over the years on replica pit boards than are regularly seen on television.

Source: Feld Motor Sports

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