Advanstar Communications, Inc. Appoints Mo Birray as Brand Director

2012-05-01 16:36
Danny Phillips, Executive Vice President of Advanstar Communications; Powersports Division, announced today that Mo Murray, former General Manager; Customer Support Group at Yamaha and former Senior Vice President, Brand Development at Global MotorSport Group, has joined its Powersports Division as Brand Director. In this capacity, he will be responsible for product and content development for Dealer Expo, the Progressive International Motorcycle Shows and Dealernews-branded properties. Murray replaces Kerry Graeber who recently left the company to pursue other opportunities.

Phillips feels Murray will add real strength to Advanstar's Powersports management team. “Mo is an innovative professional with the energy and intelligence to develop our brands, our events, our content and add value for our customers,” stated Phillips. “He is a creative, strategic thinker with strong ties to the Powersport community and I'm looking forward to working closely with him.”

Murray added, “This is an exciting opportunity to shape the Powersports Division across a range of businesses and to a variety of audiences. With the help of our operations, sales and marketing teams, I plan to develop integrated positioning strategies and exciting and educational content, unique to the Advanstar properties, in order to ensure maximum brand exposure for the division and our customers. As a lifelong powersports enthusiast and having spent my career in this industry, I am very excited to join the Advanstar team at this time. As our industry recovers from a very challenging few years, the needs of its retailers, wholesalers and manufacturers are rapidly evolving to address new opportunities and deliver new customers. Advanstar is poised to lead this evolution, and I am proud to be given this opportunity to help shape the next great growth period in the powersports industry."

Murray brings to Advanstar, more than 25 years in the Motorcycle and broader Powersports industry and has a unique viewpoint of market trends. Murray will be based out of Advanstar’s Santa Monica headquarters. He resides in Mission Viejo, California with his wife and two children.


About Progressive International Motorcycle Shows®

From New York to California, the 12-city nationwide tour of the Progressive International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The show also offers hours of entertainment including a thrilling trials stunt show from The Smage Bros, made famous by their Top 10 finish in a nationally televised talent competition; a custom bike competition offering over $90,000 in prize money and featuring $20 million worth of motorcycle machinery; an all-new exclusive Kawasaki Design-A-Bike digital light painting experience; information tailored for women riders; learning experiences; and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit:

About Dealer Expo

The 2013 Dealernews International Powersports Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for a “buying, learning and networking” experience. The event provides a valuable and efficient show experience for its customers, including nine segmented marketplaces on the show floor, in one trade show hall, and learning, networking and entertainment opportunities centered on distinct product and lifestyle categories.

About Advanstar Communications

Advanstar Communications Inc. ( is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers with Theirs.”

Source: Advanstar

Click here to visit our forums to discuss this story

In Our Forums


Bikeland on TwitterBikeland on YouTubeBikeland news on RSS
Cox Racing Group
Bikeland gear
Burnaby Kawasaki