Vespa USA & kate spade new york launch the "ride colorfully" sweepstakes

2012-04-24 18:38
in partnership with Vespa USA and in the spirit of their “live colorfully” tagline, kate spade new york announces the launch of the “ride colorfully” sweepstakes on pinterest. beginning on april 20th, pinterest users, Vespa lovers and kate spade new york followers are invited to create a pinboard based upon where they would travel on their Vespa. users will have the opportunity to select one of four kate spade new york inspired custom painted Vespa LX 50 motor scooters in the florence broadhurst fingers print as inspiration in creating a pinterest board.

entrants will submit a personalized “ride colorfully” board by visiting the kate spade new york pinterest contest page at http://katespade.info/ridecolorfully on or about may 30th, a panel of judges, handpicked from an array of popular blogs including oh joy!, luckymag.com, fathom, and wit & delight, will select four “grand prize” winners to each receive one of the custom vespas.

kate spade new york is praised for being amongst the first fashion brands to join pinterest and is a pioneer in building and reinforcing brand messaging through its use of social media sites. deborah lloyd, president and creative director of kate spade new york, said “we are always looking for new and exciting ways to engage and inspire our consumers, and pinterest allows us the perfect outlet to communicate with the kate spade new york girl in an organic way.”

“riding a Vespa motor scooter adds an element of fun, adventure and style to everything we do,” said melissa r. maccaull, vice president, piaggio group americas. “the ‘ride colorfully sweepstakes’ is the perfect way to dream about a destination you would travel to on your Vespa, knowing that the dream can quickly become a reality, just as it has for millions of people worldwide who ride Vespas on a regular basis.”

in recent years there has been resurgence in Vespa demand as americans continue to see a Vespa as an alternative form of transportation, allowing them to not only look great and have fun, but to also create financial and environmental savings since the use of a Vespa decreases gas and oil consumption, pollution and traffic congestion.

in photo shoots, films and on the set, the Vespa has been a "travel companion" for names like raquel welch, joan collins, milla jovovich, sting, pete townsend, bradley cooper, matt damon, gérard depardieu, jude law, queen latifah, ellen degeneres and hugh jackman to name a few.

Source: Piaggio Group Americas, Inc.

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