SPIKE TV SEES SUCCESS IN STRATEGIC MARKETING PARTNERSHIP WITH MONSTER ENERGY SUPERCROSS

2010-02-09 18:23
Spike TV has begun to reap benefits from its multi-faceted, distinctive marketing partnership with Monster Energy AMA Supercross, an FIM World Championship. The multi-year deal that began this January enables Spike to strategically target the male 18-34 demographic, which constitutes the core of the network’s audience.

Even though the partnership just launched, Spike has already seen solid results from its partnership with Monster Energy Supercross.

o Spike’s new original series, “Blue Mountain State,” was heavily promoted in the first two supercross events of 2010. Aided by that marketing push, the series premiere drew 105% more men 18-49 than in the same timeslot a year ago.
o Spike’s Facebook® “friend list” has increased steadily in January to over 68,000 with the help of the marketing efforts at supercross events.
o Spike has used its presence at Supercross to help develop its databases through email capture and driving sign up to SMS alerts for fans of the network.

“By immersing Spike brand messaging in supercross, we are able to speak to our audience who craves high-action entertainment,” said Todd Ames, Vice President, Consumer Marketing, Spike TV.

“Feld Motor Sports is proud to welcome Spike TV into our family of sponsors of Monster Energy Supercross”, said Charlie Mancuso, President of Feld Motor Sports, “This is a ground breaking marketing partnership and we look forward to working with Spike TV in the months and years to come.”

SPIKE’s Monster Energy Supercross marketing package includes the following:

Event Signage:

o Spike becomes the name-in-title sponsor for “Holeshot,” a highly visible track feature highlighted in each main event race of the evening. The Spike “Holeshot” will be strategically placed at the first turn on the race course.
o Spike receives a variety of branded trackside banners, branded pit banners, and signage on the awards podium. Spike “Holeshot” winners will also receive a Spike-branded check that will be awarded during the podium presentations. There are 15 events held in venues all across the country and one international event with an estimated attendance between 750,000-1 million spectators.

Television:

o Spike will receive multiple commercial spots during CBS and SPEED Channel’s nationally televised broadcasts. CBS is scheduled to telecast nine events and SPEED will air 16 events this year.

Digital:

o Exclusive content for the Spike.com webpage with the riders of Monster Energy Supercross.
o Spike will have audio mentions on webcasts of supercross events.



A season-long subscription to the official webcast of Monster Energy Supercross, Supercross LIVE®, is available for $39.99: http://www.supercrossonline.com/supercrosslive. Supercross LIVE® is the only weekly live Monster Energy Supercross race call, and features long time voices of supercross, Jason Weigandt and Jim Holley.



For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305.





About Feld Motor Sports℠

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, SuperBull℠, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz℠, Gravity Slashers℠, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.



About SPIKE TV

Spike TV is available in 98 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.

Source: Feld Motor Sports

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