Readers of "Motorrad"and "In Moto" in Italy vote their "Motorcycle of the year 2007"

2007-03-21 14:07
This time it was the votes of readers of two top-flight international magazines - the German publication "Motorrad" and the Italian mag "IN MOTO" - that decreed which would be the best motorcycle of 2007. Once again Ducati played a leading role, stealing the scene and winning both consensus and awards - clear indicators of the continuing worldwide success enjoyed by the latest "made in Borgo Panigale" models.

This international award involves some of the most important magazines in the industry. In Italy votes were gathered by the monthly magazine IN MOTO: on Tuesday 13th March, after counting up the 24,853 ballot papers sent in to the editors, the "Motorcycles of the year 2007" were finally made known.

Ducati triumphed in a good three of the eight categories into which the motorcycles were divided, winning first place among the sports models (with the superbly stylish and high performance 1098 of course) with 29.9% of the vote. The runner-up was the MV Agusta F4 1000 R and in third place it was Ducati yet again with the Desmosedici RR, the esoteric and exclusive MotoGP road replica.

The Multistrada 1100 - in the road bikes category - also came up trumps by coming first with 12% of the votes, ahead of the Yamaha FZ1 Fazer and the Moto Guzzi 1200 Sport. In the enduro/supermotard category it was a landslide victory for the all-new Hypermotard (to be launched on the market in May): sweeping aside the competition, it took a massive 33.5% of the votes, beating the BMW R 1200 GS and KTM 950 Supermoto hands down.

During the night of 15th March, the renowned German magazine MOTORRAD which, with a circulation of 200,000 copies, is Europe's most-read bike mag, also elected the best motorcycles of 2007: readers sent in a whopping 36,672 ballot papers.
Once again, there were eight categories and, once again, Ducati cornered the votes.

In the sports motorcycles category awards were won by two Ducatis; in first place came the 1098, with 12.1% of the vote, followed by the Desmosedici RR (11.2%).
Like in Italy, it was a surprise victory for Ducati in the enduro/supermotard category where, with a percentage of 18.3%, the Hypermotard beat - playing away! - the German BMW GS 1200 (16.8 %).

Acknowledged by 29% of readers as the best sports motorcycle brand, Ducati trounced the opposition in this segment, too, winning over 29 % of the readers of this authoritative German publication, who preferred the "Reds of Borgo Panigale" to Suzuki (12.2%) and Yamaha (10.1%).

Source: Ducati Motor Holding S.p.A

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