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BIKELAND > FORUMS > ZX-14.com > Thread: Buell is gone NEW TOPIC NEW POLL POST REPLY
ZX11D


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posted October 15, 2009 07:07 AM        
Buell is gone

Buell Motor Company Folds
by staff
Thursday, October 15, 2009

There have been rumors for weeks that Buell would not re-open after the current shut-down. It appears that those rumors are true.


BUELL OFFICIALS THANK CUSTOMERS, DEALERS AND EMPLOYEES FOR UNFORGETTABLE RIDE



BUELL OFFICIALS THANK CUSTOMERS, DEALERS AND EMPLOYEES FOR UNFORGETTABLE RIDE

EAST TROY, Wis. (Oct. 15, 2009) - Buell Motorcycle Company officials thanked the company's customers, employees and dealers for an unforgettable ride, following today's announcement by Harley-Davidson, Inc. that it will discontinue the Buell® product line as part of Harley-Davidson's go-forward business strategy. The new long-term strategy aims to drive Company growth through a focus of efforts and resources on the Harley-Davidson® brand.

"I want to personally thank all our past and present Buell employees, dealers and suppliers for their efforts. I also want to thank Buell motorcycle owners for their support and passion for the brand," said Buell Motorcycle Company President Jon Flickinger.

Flickinger said a limited number of new Buell motorcycles remain available for sale through authorized dealerships and production will wind down by October 30. He also stressed that Harley-Davidson will provide replacement parts and service through dealerships and that warranty coverage will continue as normal for Buell motorcycles.

"I will always be proud of what we have accomplished. It is a testimony to what a small group of passionate and inspired people can do, and with brilliant innovations, we've produced some of the best-handling bikes of all time," said Buell Chairman and Chief Technical Officer Erik Buell. "I personally look forward to exploring how I can continue to work with Harley-Davidson to bring advanced product technology to riders.

"I have also had the great fortune to meet and get to know many Buell riders over the years, and they are an amazing and interesting group of free thinkers," Buell said. "May you ride with pride into the future. And may your roads ahead be as adventuresome and rewarding as mine have been for the last 26 years."

A wholly owned subsidiary of Harley-Davidson, Inc. since 1998, Buell Motorcycle Company was founded in 1983 by Erik Buell and produced more than 135,000 motorcycles. Over the past 26 years, Buell motorcycles won numerous design accolades and awards, and countless races and championships around the world, including the AMA Pro Daytona SportBike championship in 2009.

source: http://www.superbikeplanet.com/2009/Oct/091015buellfolds.htm
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kawasakijockey


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posted October 15, 2009 07:10 AM        
Yep. Harley Davidson is in serious trouble. Really, how many 20,000+ dollar motorcycles do they think they can sell in this economy?
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Shane661


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posted October 15, 2009 07:19 AM        
Boy, that sucks. I bet the value of a used 1125R will be going up in the coming years...
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Bently


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posted October 15, 2009 07:35 AM        
Wow they finally have a good bike out and now they are done, I always said an 1125r could be my next bike.
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Bently


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posted October 15, 2009 07:48 AM        
I've always felt what hurt Buell the most was selling a sport bike at a harley shop. the Best thing they could have done was get those bikes in other type of dealers like Suzuki, kawasaki etc. sport bike riders just don't frequent harley shops.
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eklipse636


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posted October 15, 2009 09:09 AM        
I hate to see any company go under, esapecially with thousands loosing jobs. I personally wasn't a fan of the buells, but its bad to see them go under after all the time put into them.
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INTIMIDA2OR


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posted October 15, 2009 11:46 AM        
I remember when the 1125 came out , I went to a hardley ableson shop and inquired about it. They just pointed me to it and didn't wish to answer any questions about it.
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Bently


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posted October 15, 2009 12:15 PM        
Yup and that was basically all over the country. not many dealers cared about the buell line.
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zixxer14


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posted October 15, 2009 01:14 PM        
the 1125r was fugly & deserved to die. Erik sold out to harley & the death of buell was signed, sealed & delivered. Next will be mv augusta. count on it.
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Motorcycle Fred


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posted October 15, 2009 01:28 PM        
I'll bet dollars to donuts that Hardley will be in line soon to file bankruptcy also......



Harley Davidson....the most efficient way to turn gasoline into noise without the embarrassing side effects of horsepower........
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salsa1


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posted October 15, 2009 04:37 PM        Edited By: salsa1 on 16 Oct 2009 00:40
Buell never stood a chance against proven Jap bikes......slower and expensive does not win this game.....not the best looking bike either....small fan club in comparison....

Harley may stand a chance.....not much for American made bikes besides Victory....and Victory does not have the customers Harley havein sheer numbers....sturgis will not be shut down yet... ....people don't buy hogs cause they make sense......
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INTIMIDA2OR


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posted October 15, 2009 04:54 PM        
quote:
I'll bet dollars to donuts that Hardley will be in line soon to file bankruptcy also......



Harley Davidson....the most efficient way to turn gasoline into noise without the embarrassing side effects of horsepower........

Lmao ! That's a Hardley Davidsmess for ya
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KikonZX14


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posted October 15, 2009 05:08 PM        
Message from Erick Buell: http://www.buell.com/en_us/

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masszx14


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posted October 15, 2009 06:09 PM        
Steven was first to bring the news and Editor just copied the thread...

Shame on you Editor
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fish_antlers


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posted October 15, 2009 06:54 PM        
check the frontpage of bikeland.
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masszx14


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posted October 15, 2009 09:37 PM        
quote:
check the frontpage of bikeland.



Did Editor copy it from there?

Sorry Steven!
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fish_antlers


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posted October 15, 2009 09:40 PM        Edited By: fish_antlers on 16 Oct 2009 05:51
quote:
Steven was first to bring the news and Editor just copied the thread...

Shame on you Editor



uh - right - ain't no one copying anything other than a bulk press release emailed to everyone by Buell...


Guess Harley copied Steven too

http://www.harley-davidson.com/wcm/Content/Pages/HD_News/Company/newsarticle.jsp?locale=en_US&articleLink=News/0581_press_release.hdnews&newsYear=2009&history=news

shame on HD!
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ZX11D


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posted October 16, 2009 07:00 AM        Edited By: ZX11D on 16 Oct 2009 15:03
Yep, I get the inside scoop on Harley on "need-to-know" basis
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